MACROMEDIA DREAMWEAVER 8-EXTENDING DREAMWEAVER Manuale Utente Scaricare il pdf (Pagina 7)

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What should the site communicate? It is essential to know exactly what you want

to express to your visitors. If you don’t know what you’re trying to say, chances are

your users won’t know, either. Clarify the message of your site. Communication with

your visitors is an integral part of maintaining an effective site.

The ﬁnal part of researching a new Website is to check out the competition. This step is

critical, even if the Website you are developing isn’t going to be for the public. Because the

Web is such a large place, almost any conceivable type of Website has already been created.

Understanding who your competition is and how they built their Websites can make all

the difference in the world. You may ﬁnd that your competition’s Website is poorly designed,

or lacking in features. This can offer you the ability to design a site that stands out, giving

you the edge. Or you may discover that the competition’s Website is well designed, giving

you the incentive to create a better site. Whichever the case, ignoring your competition

puts you and the Website you are designing at a disadvantage.

Phase 2: Planning and Structure

The connection between your Website and the audience is dependent in part upon the

structure of your site. Clarity and ease-of-use are vital components of a good Website.

This important phase of development is the one you’ll begin with in this book.

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Creating the site structure: We bsites rely on structure. A Website with a poor

structure can be confusing to navigate, hard to use, and difﬁcult to maintain. To create

a site that is clear, communicative, and easy for visitors to use, you need to plan out

the structure of the site as well as the hierarchy of ﬁles and folders within the site

completely—before you begin to build any HTML documents.

Project Site: Yoga Sangha’s

Communication Goals

What are the primary objectives for your site?

“Our studio is very community-oriented, ecologically minded, and personal. We would

love to more fully convey the Anusara Yoga philosophy, the community focus, and the

personal feel and experience of our studio on our Website. We are also part of a new

program in which we expect to be a fully Green studio by next year; that is, fully ecolog-

ically responsible and sustainable. We want to show how yoga relates with day-to-day

life through guest lectures by prominent people in activism, ecological awareness, nutri-

tion, community relations, philosophy, and meditation.”

DREAMWEAVER 8 BASICS 7

01_DW8 tfs(1-38).qxd 03/06/2006 12:20 PM Page 7

ISBN: 0-558-13856-X

Published by Peachpit Press, a Pearson Company.

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MACROMEDIA DREAMWEAVER 8-EXTENDING DREAMWEAVER Manuale Utente Pagina 7